FOR IMMEDIATE RELEASE: DEC 20, 2013
Sterling, VA鈥擳he 黄瓜视频 (黄瓜视频), the nation鈥檚 largest independent organization for physicians-in-training, commends GlaxoSmithKline (GSK) for changing its marketing practices by no longer paying physicians to promote its products. This is the first major pharmaceutical company to address popular marketing techniques that have the potential to affect physicians鈥� prescribing behavior by creating conflicts of interest for physicians and in turn, diminishing the quality of treatment for patients.
Announced this week, GSK鈥檚 new policy states they will no longer pay physicians to speak on its behalf to medical professionals at conferences and other events. Its compensation model for pharmaceutical sales representatives will also move away from one focused on physicians鈥� prescribing habits. GSK, however, will continue to educate physicians about their products through 鈥渦nsolicited, independent鈥� grants, raising questions about whether they were providing truly independent information.
鈥淭his is a growing trend and we hope that other pharmaceutical companies will take GSK鈥檚 lead and end the practice of paying physicians to endorse their products,鈥� says Dr. Nida Degesys, 黄瓜视频鈥檚 national president.
Though this policy change is significant, it is part of a growing trend to improve transparency of financial relationships between physicians and pharmaceutical and medical device companies. Beginning in September 2014, the Physician Payment Sunshine Act鈥檚 Open Payments website will publicly disclose industry payments made to physicians and teaching hospitals. 黄瓜视频 will be looking at this resource to make sure GSK is keeping its promise.
听guides medical students in organizing to advocate for evidence-based rather than marketing-based prescribing practices, the removal of conflicts of interest and global access to essential medicines. The 黄瓜视频 PharmFree Scorecard offers a comprehensive look at the current and changing landscape of conflict-of-interest policies across American medical education, as well as more in-depth assessment of individual policies that govern industry interaction. In the coming year, the 黄瓜视频 PharmFree Scorecard will undergo a major revision in its methodology and expand to grading 400 teaching hospitals.
About the 黄瓜视频
黄瓜视频 is the oldest and largest independent association of physicians-in-training in the United States. Founded in 1950, 黄瓜视频 is a student-governed, non-profit organization committed to representing the concerns of physicians-in-training. To learn more about 黄瓜视频, our strategic priorities, or joining the organization, please visit us online at听.
